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GMAC

This view shows the back of the self-mailer, which measures 8 1/2" wide x 5" high when folded as shown .

Click HERE for a more detailed view of the GMAC mailer's interior, featuring a revealing, personalized chart of benefits to the customer.

Also readable will be our powerful response-generating copy.

GMAC-RFC Home Equity Loan Mailer

Using a combination of powerful creative work, leading-edge print technology, and good old-fashioned direct marketing fundamentals, Fried-Cassorla Communications (FCC) has achieved impressive results for industry leader GMAC-RFC's HELOC (Home Equity Line Of Credit) program.

The FCC mailer yielded over a 300% improvement in Line of Credit usage than an earlier control mailing. The Fried-Cassorla GMAC-RFC mailer pulled $25.7 million in utilization after 60 days, versus the unsolicited control group's total of only $8.1 million total.

FCC worked with the mortgage finance giant on a digitally personalized full-color self-mailer - a first for GMAC. The objective of this mailing was to convince current Home Equity Line of Credit (HELOC) owners to expand their coverage as a cost-effective alternative means to paying their tax bills.

(Click HERE for a more detailed account of this program -- in fact, an honest news release!)

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